FairChange Words and Images for Ethical Storytelling Guide

FREE IMPACT STORYTELLING TOOL

Choose words and images that create change

Telling authentic impact stories can change the world. But to captivate your customers while promoting the dignity and wellbeing of the people your company supports, you must choose your words and images carefully.

In this How-to Guide, we highlight the key do’s and don’ts of impact storytelling that avoids the pitfalls of conventional do-good communications.